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Home  What We Do Assumption Busting |
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Launch Institute clients continue to win international innovation awards because they have a keen empathic understanding of how to introduce new products, services and business models that meet customer needs. Much of this success can be attributed to Launch Institute’s ability to help dispel myths surrounding innovating winning new products. One of these myths is the direct relationship between great customer insights and great ideas. Our history has shown us that great new ideas were not based upon a new insight, but rather, an old insight perceived in a new way. Our Assumption Busting techniques often draw upon the Knowledge wheel to help clients explore things that "they don't know they don't know" and things that "they think they know, but really don't know". Our Wisdom Cycle process provides a step-wise process for ensuring colleagues benefit from this clarity of vision. Through Assumption Busting, we enable your innovation teams to both gather new insights and new perspectives. By deliberately supporting the empathic growth of your organization, the opportunity for breakthrough solutions grows exponentially. |
Phases