Challenge: BMW realized its need to identify and introduce new technologies was key to its innovative premium vehicle  brand positioning.

Solution: Launch and a team from BMW reviewed BMW’s capabilities for innovation in 1997 and designed and implemented a innovation process and organization.  The Innovation Team at BMW, staffed around the globe, manages a portfolio of new technology ideas and ensures the introduction of selected ideas into series development.

In 2002, BMW was given the PDMA’s Outstanding Corporate Innovator award for the business results related to their innovation process. This was the first time a company outside the US was given this prestigious award.

Download article on BMW's innovation management