The net present value of ideas that emerge from brainstorming activities is shockingly low. Yet, we can’t do without new ideas.

We have worked with best in class innovators to develop our 90-day model for transforming ideas into concepts, and then iteratively refining concepts into a business plans, technology cases and brand positions.

During our process, many ideas fall out and the learnings are recycled. Some concepts continue on and through the refinement process, are bolstered in value and reduced in risk.

To accomplish this 90-day wonder, we employ targeted events with 10 to 30 people called Design Bursts that utilize group know-how and expert intervention to hyper-develop new concepts. If road-blocks are met in technology development, we sponsor Deep Dives. These one day events unleash focused experts until they have uncovered an answer.

In this way, we systematize the iterative refinement of concepts to ready them for objective evaluation within 90 days.