Empathic Market Sensing

We help companies to go beyond the traditional market research to gain a deep understanding of their customers, end users and markets.  Our approaches have made the critical difference that award-winning innovators use to make their insights more valuable than those of their competitors.

Insight Tours

The Launch Institute conducts research and facitlitates visits to 'best in class' organizations to deverlop deeper insights into critical areas. We believe the quickest way to help your organization establish sustainable innovation is to visit non-competitive companies that have found themselves in a similar situation and can share how they were able to create a success story. These powerful one to five day trips uncover many of hidden tricks of the trade that you won't hear anywhere else.

Launch Institute knows that great new ideas are dependent upon great new insights. Our history has shown us that these great new insights are typically not new, but the way in which we experience the insights must be new. Our Assumption Busting techniques often draw upon the Knowledge wheel to help clients explore things that "they don't know they don't know" and things that "they think they know, but really don't know". Our Wisdom Cycle process provides a step-wise proces for ensuring colleagues benefit from this clarity of vision.