Anybody can host a brainstorming session. Many consultants charge expensive rates to facilitate brainstorming sessions. And while a well-run and well facilitated brainstorming session may be declared a successful event, we have found that the gross majority of them fail to deliver a return on innovation investment.

We see brainstorming as a critical element of a larger innovation cycle. We orchestrate our Summits to include brainstorming, and also to be the “inflection point” that marks the culmination of excellent customer Sensing and the beginning of methodical concept refinement.

Without the necessary pre-work or follow through, brainstorming events (even though they may be fun to attend) often do more harm than good, and result in a downward shift in employee morale when they realize that their good ideas fail to go anywhere.

A Launch designed event is more than an event – it is part of a larger success process that ensures return on innovation investment.