Launch Institute has developed and deployed a broad variety of tools and techniques that enable organizations to intimately understand their customers and end users. Our approaches complement traditional market research activities and then build upon voice-of-the-customer and observational “applied ethnography” techniques to unlock how the market thinks and behaves.

Because insights easily gather dust, we ensure they are actively internalized and translated into action. In this way Empathic Market Sensing investments are translated into “return on innovation”.

We also believe that the value of insights are correlated to the quality of the perspectives through which they are interpreted.  We have seen many breakthrough innovations that were not based on new insights, but rather were based on old insights interpreted through new perspectives.  Therefore, we develop systematic customer interactions that shift our clients' thinking and perspectives in a way that enables them to illuminate the value in their insights better than their competitors.