Open Innovation is a word that has found its way into the market, but often is ill defined and misunderstood. At Launch we define Open Innovation as: “the intentional disclosure of ideas to potential partners outside the “owning” corporation to ensure proper capabilities, capacities and capital are made available to develop and commercialize innovations.”
Launch will help you understand your Open Innovation options, establish an operating model to conduct open innovation activities (including IP protection) and will help you identify necessary partners, including capital sources, necessary capabilities and “helping hands” to ensure you have the capacity you need. |